Blubrry vs CoHost
A side-by-side look at Blubrry and CoHost for podcasters: pricing, features, and where each one wins.
At a glance
| Blubrry | CoHost | |
|---|---|---|
| Starting price | $15/mo | $89/mo |
| Free plan | Yes | No |
| Free trial | No | No |
| Best for | WordPress-based podcasters and professional creators who prioritize accurate, advertiser-trusted analytics and content ownership | Brand and corporate podcast teams that need to show ROI and prove audience quality to stakeholders |
| Founded | 2005 | - |
Key features
Blubrry
- PowerPress WordPress plugin for native podcast publishing
- IAB-certified download analytics with listener retention data
- Dynamic ad insertion and programmatic advertising
- Vid2Pod: converts YouTube playlists to audio-only podcast feeds
- AI assistant for episode planning and social media content
- Standalone statistics plan compatible with any podcast host
CoHost
- B2B company identification of anonymous listeners
- Audience demographics by seniority, department, industry, and income
- Salesforce CRM integration with auto-sync
- Consumption data across Apple Podcasts and Spotify
- Tracking link attribution for campaigns
- IAB Tech Lab certified analytics
- AI-powered episode transcriptions
- PodPromote managed audience growth service (Enterprise)
Pros and cons
Blubrry
Pros
- PowerPress is the definitive WordPress podcasting plugin
- IAB-certified analytics with genuine depth - not just download counts
- 20-year track record with no acquisition or pivot disruption
Cons
- Storage caps are low - 125MB/month on Standard is tight for weekly shows
- Interface and marketing have not kept up with modern competitors
- AI tools feel added-on rather than core to the product
CoHost
Pros
- Company-level listener identification is unique in the podcast analytics space
- Salesforce integration makes it viable as a genuine marketing attribution tool
- IAB certified analytics hold up to scrutiny from serious buyers
Cons
- Pricing starts at $89/mo - too expensive for independent or hobbyist podcasters
- No free tier and no free trial mentioned
- Annual billing required for base pricing; month-to-month likely costs more
The verdict
Choose Blubrry if
WordPress-based podcasters and professional creators who prioritize accurate, advertiser-trusted analytics and content ownership.
Blubrry is the unsexy choice that serious podcasters often land on after trying flashier alternatives. The analytics are genuinely good - IAB-certified, detailed listener retention, device and geo data - and PowerPress remains the gold standard for WordPress podcast publishing.…
Choose CoHost if
Brand and corporate podcast teams that need to show ROI and prove audience quality to stakeholders.
CoHost is solving a real problem: most podcast analytics tell you how many people listened, not who they were. For a B2B company running a podcast as a demand-gen channel, that company-level identification capability is genuinely valuable - and the…