CoHost
Podcast analytics that tells you which companies are listening
Best for: Brand and corporate podcast teams that need to show ROI and prove audience quality to stakeholders
From $89/mo Visit CoHostCoHost is a B2B-focused podcast analytics and hosting platform that goes beyond download counts to identify the companies and job titles in a show's audience. Its core differentiator is B2B listener identification - revealing which organizations are tuning in, at what seniority level, and in which departments. It targets brand podcast teams and agencies that need to prove pipeline impact to leadership, not just report download numbers.
Key features
- B2B company identification of anonymous listeners
- Audience demographics by seniority, department, industry, and income
- Salesforce CRM integration with auto-sync
- Consumption data across Apple Podcasts and Spotify
- Tracking link attribution for campaigns
- IAB Tech Lab certified analytics
- AI-powered episode transcriptions
- PodPromote managed audience growth service (Enterprise)
Our take
CoHost is solving a real problem: most podcast analytics tell you how many people listened, not who they were. For a B2B company running a podcast as a demand-gen channel, that company-level identification capability is genuinely valuable - and the Salesforce integration closes the loop between listening data and CRM. The price reflects the seriousness of the use case; at $89-499+/mo, this is not a tool for independent podcasters. If you're running a brand podcast to generate pipeline and you need to justify the budget, CoHost makes the argument for you. If you're just hosting a show, it's dramatically more tool than you need.
Pros
- Company-level listener identification is unique in the podcast analytics space
- Salesforce integration makes it viable as a genuine marketing attribution tool
- IAB certified analytics hold up to scrutiny from serious buyers
Cons
- Pricing starts at $89/mo - too expensive for independent or hobbyist podcasters
- No free tier and no free trial mentioned
- Annual billing required for base pricing; month-to-month likely costs more
CoHost pricing
| Plan | Monthly | Annual | Notes |
|---|---|---|---|
| Pro | $89.00 | - | Per show, billed annually. Includes B2B Analytics Level 1, advanced demographics, tracking links, hosting, and unlimited team members. |
| Premium | $170.00 | - | Per show, billed annually. Adds B2B Analytics Level 2, custom exports, Salesforce integration, and podcast strategy consultation. |
| Enterprise | $499.00 | - | Starting price; custom annual contracts. Includes B2B Analytics Level 3, custom API integrations, PodPromote, and dedicated account management. |
