Blubrry
Twenty years of podcasting infrastructure, still independent
Best for: WordPress-based podcasters and professional creators who prioritize accurate, advertiser-trusted analytics and content ownership
Free tierFrom $15/mo Visit BlubrryBlubrry is a podcast hosting, analytics, and WordPress integration platform that has been operating since 2005. It is best known for PowerPress, the most widely used WordPress podcasting plugin, and for IAB-certified download statistics that are trusted by brand advertisers. Beyond hosting, it offers dynamic ad insertion, a Vid2Pod service that converts YouTube channels to audio podcast feeds, and an AI assistant for planning and social content.
Key features
- PowerPress WordPress plugin for native podcast publishing
- IAB-certified download analytics with listener retention data
- Dynamic ad insertion and programmatic advertising
- Vid2Pod: converts YouTube playlists to audio-only podcast feeds
- AI assistant for episode planning and social media content
- Standalone statistics plan compatible with any podcast host
Our take
Blubrry is the unsexy choice that serious podcasters often land on after trying flashier alternatives. The analytics are genuinely good - IAB-certified, detailed listener retention, device and geo data - and PowerPress remains the gold standard for WordPress podcast publishing. Storage caps are tight on lower tiers (125MB/month on Standard is roughly two hours of audio), which pushes most active shows to the $25 Advanced plan. The AI tools feel bolted-on rather than native, but the core hosting and stats product has two decades of stability behind it, which is not a small thing.
Pros
- PowerPress is the definitive WordPress podcasting plugin
- IAB-certified analytics with genuine depth - not just download counts
- 20-year track record with no acquisition or pivot disruption
Cons
- Storage caps are low - 125MB/month on Standard is tight for weekly shows
- Interface and marketing have not kept up with modern competitors
- AI tools feel added-on rather than core to the product
Blubrry pricing
| Plan | Monthly | Annual | Notes |
|---|---|---|---|
| Free Statistics | $0.00 | - | Stats-only plan - works with any host; total downloads, location data, basic insights |
| Standard Hosting | $15.00 | - | 125MB/mo uploads (~2 hours audio); basic stats, distribution, free WordPress site |
| Advanced Hosting | $25.00 | - | 400MB/mo uploads (~7 hours audio); advanced analytics included; most popular |
| Standard Statistics | $5.00 | - | Full device/audience data, episode comparison, media kit; add-on or standalone |
| Professional Hosting | $100.00 | - | Unlimited uploads; multiple shows and users; advanced monetization; team management |
