CoHost vs Spreaker
A side-by-side look at CoHost and Spreaker for podcasters: pricing, features, and where each one wins.
At a glance
| CoHost | Spreaker | |
|---|---|---|
| Starting price | $89/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | No | No |
| Best for | Brand and corporate podcast teams that need to show ROI and prove audience quality to stakeholders | Podcasters who want hosting with a path to iHeartMedia's advertising network |
| Founded | - | 2010 |
Key features
CoHost
- B2B company identification of anonymous listeners
- Audience demographics by seniority, department, industry, and income
- Salesforce CRM integration with auto-sync
- Consumption data across Apple Podcasts and Spotify
- Tracking link attribution for campaigns
- IAB Tech Lab certified analytics
- AI-powered episode transcriptions
- PodPromote managed audience growth service (Enterprise)
Spreaker
- Web-based recording and production via Spreaker Create
- Distribution to Apple Podcasts, Spotify, Amazon Music, and major directories
- iHeartMedia Prime Network monetization partnerships
- Episode storage, bandwidth management, and scheduling
- Podcast library management across categories
- Embeddable player for external sites
Pros and cons
CoHost
Pros
- Company-level listener identification is unique in the podcast analytics space
- Salesforce integration makes it viable as a genuine marketing attribution tool
- IAB certified analytics hold up to scrutiny from serious buyers
Cons
- Pricing starts at $89/mo - too expensive for independent or hobbyist podcasters
- No free tier and no free trial mentioned
- Annual billing required for base pricing; month-to-month likely costs more
Spreaker
Pros
- Backed by iHeartMedia - real advertising network access for qualifying shows
- Free tier available for getting started
- Web-based recording tool requires no software download
Cons
- Pricing and plan structure are not transparently marketed or easy to find
- Analytics and UX lag behind modern competitors
- iHeart partnership only adds value once your show reaches meaningful scale
The verdict
Choose CoHost if
Brand and corporate podcast teams that need to show ROI and prove audience quality to stakeholders.
CoHost is solving a real problem: most podcast analytics tell you how many people listened, not who they were. For a B2B company running a podcast as a demand-gen channel, that company-level identification capability is genuinely valuable - and the…
Choose Spreaker if
Podcasters who want hosting with a path to iHeartMedia's advertising network.
Spreaker's main differentiator is its parent company - iHeartMedia's reach into brand advertising is real and can be valuable for shows with meaningful audiences. The Spreaker Create web tool makes it accessible to beginners who do not want to install…