CoHost vs RedCircle
A side-by-side look at CoHost and RedCircle for podcasters: pricing, features, and where each one wins.
RedCircle
Free podcast hosting with built-in monetization and dynamic ad insertion
Free plan
Visit RedCircleAt a glance
| CoHost | RedCircle | |
|---|---|---|
| Starting price | $89/mo | Free plan |
| Free plan | No | Yes |
| Free trial | No | No |
| Best for | Brand and corporate podcast teams that need to show ROI and prove audience quality to stakeholders | Independent podcasters who want to start monetizing without paying for a hosting plan first |
Key features
CoHost
- B2B company identification of anonymous listeners
- Audience demographics by seniority, department, industry, and income
- Salesforce CRM integration with auto-sync
- Consumption data across Apple Podcasts and Spotify
- Tracking link attribution for campaigns
- IAB Tech Lab certified analytics
- AI-powered episode transcriptions
- PodPromote managed audience growth service (Enterprise)
RedCircle
- Free podcast hosting with unlimited uploads
- Dynamic ad insertion and programmatic ad marketplace
- Listener support tools (subscriptions and donations)
- Cross-promotional network for podcast-to-podcast promos
- Detailed download analytics
- Custom RSS feed and distribution to major platforms
Pros and cons
CoHost
Pros
- Company-level listener identification is unique in the podcast analytics space
- Salesforce integration makes it viable as a genuine marketing attribution tool
- IAB certified analytics hold up to scrutiny from serious buyers
Cons
- Pricing starts at $89/mo - too expensive for independent or hobbyist podcasters
- No free tier and no free trial mentioned
- Annual billing required for base pricing; month-to-month likely costs more
RedCircle
Pros
- Free hosting with no storage or bandwidth limits
- Monetization tools available from day one - no tier upgrades required
- Cross-promo network helps smaller shows grow through audience sharing
Cons
- RevShare model on ad revenue means RedCircle takes a cut as you scale
- Pricing page was inaccessible during research - exact RevShare percentage unconfirmed
- Ad marketplace works best for shows with established audiences; very new shows may see limited sponsor interest
The verdict
Choose CoHost if
Brand and corporate podcast teams that need to show ROI and prove audience quality to stakeholders.
CoHost is solving a real problem: most podcast analytics tell you how many people listened, not who they were. For a B2B company running a podcast as a demand-gen channel, that company-level identification capability is genuinely valuable - and the…
Choose RedCircle if
Independent podcasters who want to start monetizing without paying for a hosting plan first.
RedCircle's free-to-host, revenue-share model is a compelling entry point for podcasters who want monetization without upfront costs. The dynamic ad insertion marketplace is functional and accessible for shows that don't have the audience for direct sponsorships. The catch is the…