Blubrry vs Simplecast
A side-by-side look at Blubrry and Simplecast for podcasters: pricing, features, and where each one wins.
Simplecast
Podcast hosting and monetization built for networks and serious independents
$15/mo
Visit SimplecastAt a glance
| Blubrry | Simplecast | |
|---|---|---|
| Starting price | $15/mo | $15/mo |
| Free plan | Yes | No |
| Free trial | No | Yes |
| Best for | WordPress-based podcasters and professional creators who prioritize accurate, advertiser-trusted analytics and content ownership | Mid-size podcast networks and serious independents who need certified analytics and monetization in one platform |
| Founded | 2005 | - |
Key features
Blubrry
- PowerPress WordPress plugin for native podcast publishing
- IAB-certified download analytics with listener retention data
- Dynamic ad insertion and programmatic advertising
- Vid2Pod: converts YouTube playlists to audio-only podcast feeds
- AI assistant for episode planning and social media content
- Standalone statistics plan compatible with any podcast host
Simplecast
- One-click distribution to Apple Podcasts, Spotify, and all major directories
- IAB-certified audience analytics (unique listeners, location, technology data)
- Built-in podcast website with custom domain support
- Multi-show management with team permissions
- Embeddable web players (oEmbed-ready)
- Dynamic ad insertion and AdsWizz Marketplace access (Professional and Enterprise)
Pros and cons
Blubrry
Pros
- PowerPress is the definitive WordPress podcasting plugin
- IAB-certified analytics with genuine depth - not just download counts
- 20-year track record with no acquisition or pivot disruption
Cons
- Storage caps are low - 125MB/month on Standard is tight for weekly shows
- Interface and marketing have not kept up with modern competitors
- AI tools feel added-on rather than core to the product
Simplecast
Pros
- IAB-certified analytics carry credibility for ad sales and sponsorship negotiations
- 14-day free trial with no credit card required
- Clean interface for managing multiple shows with team-based permissions
Cons
- Dynamic ad insertion only available on custom-priced Professional and Enterprise plans
- 20K-50K monthly download caps on base plans may constrain fast-growing shows
- Customer support rated as inconsistent at the Basic tier level
The verdict
Choose Blubrry if
WordPress-based podcasters and professional creators who prioritize accurate, advertiser-trusted analytics and content ownership.
Blubrry is the unsexy choice that serious podcasters often land on after trying flashier alternatives. The analytics are genuinely good - IAB-certified, detailed listener retention, device and geo data - and PowerPress remains the gold standard for WordPress podcast publishing.…
Choose Simplecast if
Mid-size podcast networks and serious independents who need certified analytics and monetization in one platform.
Simplecast has held up well as the space has gotten more crowded - it does the fundamentals cleanly, and the IAB-certified analytics are table stakes for any show running direct sponsorships. The inclusion of AdsWizz Marketplace access on the Professional…