Podcorn
Host-read sponsorship marketplace connecting indie podcasters with brands
Best for: Independent podcasters seeking direct brand sponsorship deals without a talent agency or ad network middleman
Free tier Visit PodcornPodcorn is a self-serve advertising marketplace - now operating under Audacy's Creator Lab brand - that connects podcast hosts with brands looking for host-read sponsorships, integrations, and branded content. Unlike programmatic ad networks, Podcorn focuses on authentic host-read endorsements, giving creators control over which campaigns they accept and how they're presented. It targets independent and mid-tier podcasters who want direct brand relationships without needing a sales team.
Key features
- Self-serve brand sponsorship marketplace
- Host-read integration, automated ad, and branded content campaign types
- Creator-controlled campaign application and approval
- Free podcast hosting with automated ad insertion
- Campaign analytics and performance reporting
- No exclusivity requirements
Our take
Podcorn built something genuinely useful: a self-serve marketplace where small shows can pitch to brands and get paid for host-read integrations that would otherwise only be available to shows with dedicated sales reps. The model respects creator control - you apply to campaigns you want, brands review and approve, and you keep creative ownership of how the message lands. The acquisition by Audacy and rebranding to Creator Lab creates some uncertainty about the platform's independent identity going forward. The free hosting offered alongside the marketplace is a draw, but the core value is the sponsorship access, which works best for shows in the 1,000-10,000+ weekly listener range.
Pros
- Opens direct brand sponsorship to shows that are too small for traditional ad sales
- Creator controls which campaigns they accept - no forced ad content
- Free hosting with no exclusivity means low switching costs
Cons
- Audacy acquisition created brand confusion - now operating as Creator Lab, not Podcorn
- Campaign availability varies significantly by niche and audience demographics
- Very small shows (under 1,000 downloads per episode) will find limited campaign opportunities
Podcorn pricing
| Plan | Monthly | Annual | Notes |
|---|---|---|---|
| Free | $0.00 | - | Free hosting and marketplace access included. Podcorn takes a platform fee on completed sponsorship deals. |
