Podchaser vs Podtrac
A side-by-side look at Podchaser and Podtrac for podcasters: pricing, features, and where each one wins.
Podchaser
The podcast industry's most comprehensive database and discovery platform
Free plan
Visit Podchaser
Podtrac
Industry-standard podcast measurement for publishers, networks, and advertisers
Free plan
Visit PodtracAt a glance
| Podchaser | Podtrac | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | No | No |
| Best for | Podcast agencies, advertisers, and PR professionals researching shows for sponsorship or media outreach | Podcast networks and publishers that sell advertising and need third-party-verified audience data |
| Founded | - | 2005 |
Key features
Podchaser
- Searchable database of millions of podcasts and episodes
- Show and episode ratings and listener reviews
- Guest and creator credit tracking across appearances
- Reach and audience size estimates (Pro)
- Contact information for show hosts and producers (Pro)
- Sponsorship and advertising intelligence (Pro)
Podtrac
- IAB-compliant podcast download measurement
- Publisher and podcast industry rankings (current and historical)
- Smart links for tracking social and paid promotion
- Podcast-to-podcast promo attribution
- Advertiser audience planning data
- Ad campaign attribution and performance tracking
Pros and cons
Podchaser
Pros
- Comprehensive credit database makes it easy to track a guest's full podcast history
- Pro tier contact data is genuinely useful for booking and PR outreach
- Free public database is a legitimate research tool for anyone in podcasting
Cons
- Listener community and discovery side has not built meaningful user density
- Pro pricing not publicly accessible during research - requires inquiry
- Data completeness varies significantly by show size and niche
Podtrac
Pros
- Industry benchmark rankings used across trade press and media kits
- Founded 2005 - long track record and broad publisher adoption
- Serves both publisher measurement and advertiser planning in one platform
Cons
- Interface and product feel dated compared to newer analytics tools
- Pricing details not publicly disclosed - requires contact
- Less suited to individual creators focused on audience growth rather than ad sales
The verdict
Choose Podchaser if
Podcast agencies, advertisers, and PR professionals researching shows for sponsorship or media outreach.
Podchaser fills a gap that didn't have a good solution before: a structured, searchable database of the podcast ecosystem with real credits and contact data. For a show booker, PR person, or media buyer trying to identify the right shows…
Choose Podtrac if
Podcast networks and publishers that sell advertising and need third-party-verified audience data.
Podtrac carries genuine credibility in the industry partly because it has been around since 2005 and its rankings are cited by trade press. That longevity is both a strength and a tell: the platform reflects older industry infrastructure more than…